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Predictably, the packaging is top-notch simplicity, sleek and monochrome. A generous sample size, the wand is on the larger end of the scale, described as a 'snowflake' brush with alternate longer and shorter bristles. Application is quick, easy and rewarding - giving me length I'd forgotten I had, with a dark colour pay-off. I applied two coats just to be sure and was pleased with the result - for someone who's been wearing false eyelashes everyday for the past six months, this was a pleasant surprise.
There's no fragrance which I was slightly disappointed with (I love YSL's Effet Faux Cils Shocking and Lancome's Hypnose mascaras for their fragrance) and the staying power is average - doesn't rub off too easily but it's a lot easier to remove than Benefit's They're Real! (another long standing favourite).
Having not forayed much into the Chanel make up range, I was pleased that the mascara lives up to the brand's hype. Of course, Chanel's high-end reputation means prices are higher than your average drugstore brand - but of course, for those saving the pennies, there's Chanel-owned Bourjois - mid-range products at drugstore prices.
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